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Is it hygge, or is it novelty?
I went back to Copenhagen to find out whether the lifestyle I fell for the first time was just a city-break illusion. Being fortunate enough to travel fairly regularly across Europe and America for work and my own trips over the last three years, I’ve never been quite as drawn to a place as I have to Copenhagen. I first visited in April 2023 - for a conference trip that I thankfully extended! - and left completely taken by the lifestyle I thought I’d witnessed. It’s the balan
Joanne Murphy
Sep 121 min read


Beauty Connect Series: Social Media & Editorial Content
Beauty, wellness & personal care | Brand, commerce, product, creators & investment I led the production of social and editorial content across the Beauty Connect Series, collaborating on social strategy, conducting market research and platform roundups, interviewing C-suite executives and key industry voices, editing video, designing visuals, and writing copy. Selected Content Sarelly 2025 Spotlight Winner Interview Apothekary Founder Speaker Interview & Product Launch Lady B
Joanne Murphy
Sep 111 min read


Beauty Connect Investment Playbook
The latest beauty investment report exploring fundraising, M&A, investor priorities and the commercial trends shaping the beauty industry. Produced by Beauty Connect Series, these complimentary reports combine exclusive survey data with perspectives from beauty brand executives, founders, and leading investors to explore where capital is flowing, and what separates investment-ready businesses in H2 2026. We've created two versions specific to the challenges of scaling brands
Joanne Murphy
Sep 111 min read


Omnichannel Journeys - Volume 1: Social-First Demand
Written for Beauty Connect Series From social breakout to global brand: how today's fastest growing beauty brands turn attention into omnichannel scale. Read the full report here: https://share.hsforms.com/1Jx0hJK5tTl2-5ABaQZnOXw5ct5e?__hstc=11331499.93e6259828110ba2bc40fa71c68fe784.1789127757502.1789127757502.1789127757502.1&__hssc=11331499.3.1789127757502&__hsfp=b680c495453089a7046e09a875d800cf
Joanne Murphy
Sep 111 min read


From Emerging Brand Spotlight to 600 Target Doors: Inside SARELLY’s Next Stage of Growth
Written for Beauty Connect Series For SARELLY, the past year offers a compelling example. The Mexican beauty brand has announced a $3 million funding round to support its US expansion and will launch in more than 600 Target stores and on Target.com from September 10. The announcements come less than a year after SARELLY won the Emerging Brand Spotlight at Beauty Connect LA 2025, pitching the business on stage to the beauty leaders gathered in Los Angeles. But the opportunity
Joanne Murphy
Sep 111 min read


Miranda Kerr on Two Decades of Building KORA Organics - and What It Takes to Build a Beauty Brand That Lasts
Written for Beauty Connect Series Ahead of speaking at Beauty Connect LA 2026, KORA Organics Founder & CEO Miranda Kerr reflects on nearly two decades of building the certified organic skincare brand: from retaining ownership and earning consumer trust to navigating a changing beauty industry and building for the long term. Miranda Kerr has spent almost two decades building KORA Organics. Founded in 2006 and launched in 2009, KORA Organics grew from Kerr's early conviction ar
Joanne Murphy
Sep 111 min read


From Community to Commerce: What Beauty & Wellness Investors Are Looking for in 2026
Written for Beauty Connect Series Sirine Benjaafar of Humble Growth on TikTok Shop, omnichannel growth, consumer demand and what makes an emerging beauty brand investable. What makes a beauty or wellness brand investable in 2026? Increasingly, the answer goes beyond a great product or a major retail win. Investors are looking at how brands build genuine consumer demand, turn community into measurable commercial performance, and create connected growth across DTC, retail, A
Joanne Murphy
Sep 112 min read


Podcast: Behind the Trends Driving the Industry (Beauty Connect LA)
Joanne Murphy, Senior Conference Producer at Kisaco Research, joins Lara Schmoisman on Coffee Nº5 to pull back the curtain on Beauty Connect LA - one of the industry’s most strategic gatherings for founders, investors, and innovators. From retail readiness and AI-powered insights to the evolution of “clinical credibility,” Joanne breaks down what’s really shaping the beauty ecosystem in 2025 and how connection drives every deal. We talk about: How Beauty Connect LA intentiona
Joanne Murphy
Oct 26, 20251 min read


Retail-Ready Playbook (Beauty Connect LA)
The truth about what gets you on the beauty shelf - and keeps you there. Read the full report here for the below: Introduction Beauty Breakouts: How retailers identify emerging brands Retail Readiness for Mid-Size Brands: The non-negotiables for getting stocked Polishing your Pitch: Avoiding common mistakes when presenting to buyers Scaling Successfully: Building systems to support growth Flixmedia: Accelerating digital shelf performance Retailer Hotlist: Categories and trend
Joanne Murphy
Oct 26, 20251 min read


A blanket-solution provided by GPs is overlooking the real issues behind women's complaints
Date: March, 2023 Photo by National Cancer Institute on Unsplash If your doctor told you that oral contraceptives would regulate your periods, banish your acne and release you from the burden of your menstrual cramps, what would you do? For almost 40 years, general practitioners (GPs) have been prescribing female patients the same treatment – oral contraceptives. This seemingly one-fits-all approach simply masks the signs of underlying health conditions, delaying diagnosis a
Joanne Murphy
Nov 15, 20239 min read


Where could advancing technology lead us in the field of nutrition?
Published in collaboration with the University of Roehampton Nutrition and Health Society With increasing environmental and health-related pressures, 2023 has already been host of many new and exciting advances in nutrition technology. The possibilities are endless, but with more and more ideas coming to life, what changes could we continue to see? Nutrition-focused apps Expert nutritional information is no longer exclusively available to specialists and scientists. Soci
Joanne Murphy
Aug 10, 20235 min read


Podcast: What is it like to eat at a chain restaurant when you have an allergy?
Welcome to the Bite by Bite podcast with me, Joanne Murphy, where we explore the changes in London’s food scene through a series of bitesize episodes. Today I will be speaking with two gluten-free bloggers, Beth and Alexandra, to understand what it’s like for them to eat out at chain restaurants. For more information on allergen safety and coeliac disease, you can visit the links below: https://www.coeliac.org.uk/home/ https://www.food.gov.uk/ Listen on Spotify
Joanne Murphy
Jul 25, 20231 min read


Video: "Gut Healthy" Foods on The Menu in London's Cafes and Restaurants
With the rise of TikTok and the platform’s role in making nutrition and health information more widely accessible, an increasing number of cafés and restaurants across London are featuring foods and menu phrasing synonymous with supporting a healthy gut. But what’s behind this growing trend and how much is it actually benefitting us? Watch the video below for a visit to some gut-healthy food spots in London and an interview with a nutritionist for her view on this arising t
Joanne Murphy
Jul 17, 20231 min read


Bite by Bite: Tasting the Future of London's Food Scene
From lasting changes to Eastern European grocery shops and restaurants to apps changing the ways that we plan a meal out. From chain restaurants that are finally paying more attention to allergens to cafes that are feeding into gut health trends. Digital technology, national events and increased awareness of nutrition are speeding up the cycle of trends and changes in London’s food scene. “Bite by bite: Tasting the future of London's Food Scene” is my dissertation-equivalent
Joanne Murphy
Jul 6, 20231 min read


Budapest: Recreating childhood memories with someone new
Even after reading many travel features and watching endless documentaries that followed exciting travels across the globe, writing in this style myself was entirely new for me. Once I started writing about my recent trip to Budapest, I realised that I enjoyed describing all of these small moments in detail, translating my thoughts and emotions into a story that people could be inspired by. I hope this piece - the beautiful sights, delicious food and fun escapades - encourage
Joanne Murphy
Jan 9, 20231 min read


Case study: The Sunday Times investigation of the murder of Agnes Wanjiru
In this essay I am going to conduct a case study of The Sunday Times multi-award-winning investigation of the murder of Kenyan sex worker Agnes Wanjiru, written in two parts titled, “I believe British soldiers killed my sister. Now I want the truth” and “I’ve killed her: the moment a British soldier ‘confessed’ to dumping a mother’s body into a septic tank”. The authors of this investigation are David Collins and Hannah Al-Othman. Collins, Deputy editor of The Sunday Times’s
Joanne Murphy
Dec 29, 20227 min read


What's next after a diagnosis of ADHD as an adult? - Happiful Magazine
My article about Adult ADHD diagnoses has been published in the mental health and wellbeing magazine, Happiful. The feature covers what comes after diagnosis, with insights from experts as well as people who have experienced it first-hand. It was a very interesting piece to work on and I think it will be an enlightening read for many. You can read the article on the Happiful website here, as well as in their e-magazine and print issue in store or online.
Joanne Murphy
Sep 21, 20221 min read


Review: Jack Whitehall with Hilary and Michael: How to Survive Family Holidays
Jack Whitehall sits quietly on a chair facing his parents on the stage, anxiously tapping his foot as they recall childhood memories of him falling asleep in his nanny’s bra or running around a pool naked. The 33-year-old does not seem too impressed with his father Michael’s confident use of the word “tits” as he remembered finding his son with his head in one massive bra cup and his bum in another. The audience at Hammersmith Apollo laughs painfully at the comedian’s embarra
Joanne Murphy
Jul 24, 20223 min read


Podcast: The influence of social media on cosmetic procedures
The normalisation of cosmetic procedures on social media undermines the serious nature of seemingly minor procedures, and even going under the knife. These ever-shifting beauty standards and perceptions of cosmetic procedures are harmful to how users feel about their appearance, and ultimately how inclined they will be to change it. My podcast includes insightful interviews with an Aesthetic Nurse Practioner, a woman who has undergone cosmetic procedures, and young women who
Joanne Murphy
Jul 20, 20221 min read


Experience unforgettable dining in one of these 5 locations
Eateries used to have a primary focus for bringing in customers: food. Exquisite dishes served in restaurants. An array of delicacies offered in cafes. Today the emphasis on the menu has shifted and new dining experiences are increasingly at the forefront. Unconventional locations and imaginative owners are behind a range of unique ideas that captivate its customers. Here are five places with extraordinary twists that are more enticing than the food itself. Glide over id
Joanne Murphy
May 26, 20225 min read
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