Miranda Kerr on Two Decades of Building KORA Organics - and What It Takes to Build a Beauty Brand That Lasts

Written for Beauty Connect Series

Ahead of speaking at Beauty Connect LA 2026, KORA Organics Founder & CEO Miranda Kerr reflects on nearly two decades of building the certified organic skincare brand: from retaining ownership and earning consumer trust to navigating a changing beauty industry and building for the long term.

Miranda Kerr has spent almost two decades building KORA Organics. Founded in 2006 and launched in 2009, KORA Organics grew from Kerr's early conviction around certified organic skincare into a global beauty brand, while she retained ownership and creative and strategic control.

We asked Kerr what that journey has taught her about building a beauty brand that lasts - from product efficacy and consumer trust to community, founder conviction and where the beauty industry needs to go next.

Read the full article here: https://www.beautyconnectla.com/miranda-kerr-interview