From Emerging Brand Spotlight to 600 Target Doors: Inside SARELLY’s Next Stage of Growth

Written for Beauty Connect Series

For SARELLY, the past year offers a compelling example. The Mexican beauty brand has announced a $3 million funding round to support its US expansion and will launch in more than 600 Target stores and on Target.com from September 10. 

The announcements come less than a year after SARELLY won the Emerging Brand Spotlight at Beauty Connect LA 2025, pitching the business on stage to the beauty leaders gathered in Los Angeles. But the opportunity extended beyond the pitch itself. CEO & Co-Founder Remi Martini says the experience led to conversations with investors, new partners and retailers, while Beauty Connect’s retail networking introduced him directly to members of the Target buying team - a relationship that continued after the event.  

As applications open for the 2026 Emerging Brand Spotlight, we caught up with Remi about what happened after SARELLY’s win, and the community-led growth strategy behind SARELLY’s next chapter. 

Read the full article here: https://www.beautyconnectla.com/sarelly-interview