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Lifestyle


Is it hygge, or is it novelty?
I went back to Copenhagen to find out whether the lifestyle I fell for the first time was just a city-break illusion. Being fortunate enough to travel fairly regularly across Europe and America for work and my own trips over the last three years, I’ve never been quite as drawn to a place as I have to Copenhagen. I first visited in April 2023 - for a conference trip that I thankfully extended! - and left completely taken by the lifestyle I thought I’d witnessed. It’s the balan
Joanne Murphy
Sep 121 min read


Beauty Connect Series: Social Media & Editorial Content
Beauty, wellness & personal care | Brand, commerce, product, creators & investment I led the production of social and editorial content across the Beauty Connect Series, collaborating on social strategy, conducting market research and platform roundups, interviewing C-suite executives and key industry voices, editing video, designing visuals, and writing copy. Selected Content Sarelly 2025 Spotlight Winner Interview Apothekary Founder Speaker Interview & Product Launch Lady B
Joanne Murphy
Sep 111 min read


Beauty Connect Investment Playbook
The latest beauty investment report exploring fundraising, M&A, investor priorities and the commercial trends shaping the beauty industry. Produced by Beauty Connect Series, these complimentary reports combine exclusive survey data with perspectives from beauty brand executives, founders, and leading investors to explore where capital is flowing, and what separates investment-ready businesses in H2 2026. We've created two versions specific to the challenges of scaling brands
Joanne Murphy
Sep 111 min read


Omnichannel Journeys - Volume 1: Social-First Demand
Written for Beauty Connect Series From social breakout to global brand: how today's fastest growing beauty brands turn attention into omnichannel scale. Read the full report here: https://share.hsforms.com/1Jx0hJK5tTl2-5ABaQZnOXw5ct5e?__hstc=11331499.93e6259828110ba2bc40fa71c68fe784.1789127757502.1789127757502.1789127757502.1&__hssc=11331499.3.1789127757502&__hsfp=b680c495453089a7046e09a875d800cf
Joanne Murphy
Sep 111 min read


From Emerging Brand Spotlight to 600 Target Doors: Inside SARELLY’s Next Stage of Growth
Written for Beauty Connect Series For SARELLY, the past year offers a compelling example. The Mexican beauty brand has announced a $3 million funding round to support its US expansion and will launch in more than 600 Target stores and on Target.com from September 10. The announcements come less than a year after SARELLY won the Emerging Brand Spotlight at Beauty Connect LA 2025, pitching the business on stage to the beauty leaders gathered in Los Angeles. But the opportunity
Joanne Murphy
Sep 111 min read
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